Small Store Success Strategies
Big box retailers actually create an enlarged local trade area. They draw more potential customers into the community. Smart local businesses can add some of that increased traffic to their own customer base and keep more of their local customers shopping with them. Its’ a fact backed up by research, not just wishful thinking! You can develop the potential for local retail survival and opportunities for business growth.
Feature
U of M researchers studied retail characteristics most important to Minnesota customers. Read findings.
A Comprehensive Approach
Small Stores Success Strategies is a 90-minute program with ready-to-use tips on harnessing the advantages of having a nearby big box retailer to grow local businesses. It provides local retailers successful ways to co-exist and grow in the shadow of the big box retailer. It explains how local businesses can prosper by refocusing around services and products big box retailers avoid. The program provides local business owners and store operators a successful, tested approach to marketing, merchandising, customer service, and business operations.
A Proven Approach
Small Store Success Strategies is an important main street business tool!
- Discover how to know your customers better, and what that should tell you about your retail strategies.
- Learn how to have high expectation and high performance.
- Identify ways to provide outstanding service to your customers.
- Learn marketing and merchandising strategies to keep you competitive.
- Learn how to price against unbeatable prices? We give you effective pricing strategies.
- Understand why advertising works, and how it might help your business.
- Learn how effective return policies and store hours can help you reach more customers.
- Understand how to turn handling customer complaints into new sales opportunities.
- Learn to improve business operations and much more!
Many Minnesota communities have already successfully applied the strategies of this program to strengthen local retailing. Your community can succeed with them too! Don’t wait until it’s too late! Contact a regional Extension educator today to find out more.
